Here's our take on the AI tools gaining the most traction, where the real opportunity lies, and why your data layer matters more than any tool you'll buy.
How Sheevaun Thatcher Stops Enablement from Becoming a "Fixer of Broken Things"
Most enablement teams drown in requests. Demandbase’s Sheevaun Thatcher built a framework to say no—and a philosophy that makes sales leaders own the work.
In some verticals, reps will get sussed out if they don't know the industry cold—and no amount of sales methodology training will save them. Here's how Ryan Vanshur solved that for Handle.